On January 26 and 27, 2011, Vicard Cooperage was present at “2011 Unified Wine and Grape Symposium” in Sacramento in California.
Thanks to the stand of its agent Bouchard Cooperages, Vicard met American customers and prospective customers and thus could exchange with the actors of this interesting and important market. For the occasion, a tasting was organized during the evening, the opening day before the Exhibition. Thanks to the comments of the Vicard team and its agent (Bouchard Cooperages), more than 150 American winemakers could discover the famous European wines, aged in Vicard barrels.
A positive assessment is to take out from this Show through the established contacts, but also by a new notable strength of this market. This event, and precisely what makes its extent, gave the kickoff of the new American campaign.